SHOPRITE & UNILEVER

Samplesaint was engaged by Unilever to run a four week test
campaign in conjunction with their retail partner, ShopRite, at a
location in Hillsborough, New Jersey. The test included 5 Unilever
brands and 2 ShopRite private label brands.
OBJECTIVE
The objectives were to understand and
measure consumer adoption and engagement leading to their intent to
purchase and also to identify any potential of operational barriers
within the store environment. In short, will consumers use it and
are there any technical problems with it in the store.
EXECUTION
The in-market test consisted of a consumer
coupon campaign for several Unilever brands including Ragu Pasta
Sauce, Hellman's Mayonnaise, Dove Beauty Body Wash, Breyer's Ice
Cream and Lipton Ice Tea. In addition to in-store marketing via
shelf and floor signage, a team of Samplesaint personnel was on
site to help introduce the new technology to shoppers.
RESULTS
The campaign resulted in successfully high
levels of consumer engagement, no operational barriers that
prevented ShopRite's implementation of Samplesaint technology, and
mobile coupon rates that were exponentially higher than paper
coupon redemptions rates.