SHOPRITE & UNILEVER

Samplesaint was engaged by Unilever to run a four week test campaign in conjunction with their retail partner, ShopRite, at a location in Hillsborough, New Jersey. The test included five Unilever brands and two ShopRite private label brands.

OBJECTIVE

The objectives were to understand and measure the consumer's adoption and engagement leading to their intent to purchase, and also, to identify any potential operational barriers within the store environment. In short, will consumers use it, and are there any technical problems with it in the store?

EXECUTION

The in-market test consisted of a consumer coupon campaign for several Unilever brands, including Ragu Pasta Sauce, Hellman's Mayonnaise, Dove Beauty Body Wash, Breyers Ice Cream and Lipton Iced Tea. In addition to in-store marketing via shelf and floor signage, a team of Samplesaint personnel was on site to help introduce the new technology to shoppers.

RESULTS

The campaign resulted in successfully high levels of consumer engagement, no operational barriers that prevented ShopRite's implementation of Samplesaint technology, and mobile coupon rates that were exponentially higher than paper coupon redemption rates.